Introducing Cloover Energy: Empowering installers to lead the energy revolution

Cloover, Europe's leading provider of software and financing solutions for energy installers, has unveiled Cloover Energy , a groundbreaking suite of energy solutions that enables installers to offer their customers a complete smart energy ecosystem .

With Cloover Energy, installers can now go beyond hardware and financing – and take on a central role in the energy transition. Making installers pioneers in the energy sector, Cloover Energy heralds a new era for the energy transition in Europe. By combining financing, technology, and energy supply under one roof, Cloover enables its partners to transform themselves from traditional tradespeople into future-proof energy providers .

“Today, installers sell PV systems and heat pumps worth tens of thousands of euros,” says Dr. Florent Erbar , who recently joined Cloover from McKinsey & Company to lead this new business area. “Tomorrow, they will enable their customers to save hundreds of euros annually through an integrated solution encompassing equipment, installation, energy management, electricity tariff, and financing. Cloover empowers installers to become energy leaders.”

The Cloover Energy Suite: The complete Cloover Energy solution consists of three seamlessly integrated products designed to work together to maximize savings, flexibility, and transparency for customers:

Pulse – Energy Management System:

The smart heart of the home. Customers connect all their devices – from solar panels and heat pumps to EV chargers and even pool heaters – via the Pulse app. Pulse is built entirely in the cloud and accessible to all manufacturers. It uses AI-powered optimization to minimize costs and maximize the use of renewable energy. No hardware, no upfront costs, no complexity.

Lumina – Dynamic electricity tariff:

Lumina provides consumers with real-time electricity prices , ensuring they always get the lowest market rates. With a low base fee and complete cost transparency, Lumina offers maximum savings and no surprises .

Free installation of a smart meter:

Pulse and Lumina are powered by a rapidly deployable, free smart meter that is installed within a few weeks, making the smart home experience available faster than ever before.

Together, these products enable households to save up to 40% on their annual energy costs – and even more when combined with Cloover's existing installment financing plans for PV systems, heat pumps, and wallboxes. Impuls and Lumina offer customers complete flexibility – both can be cancelled monthly.

A mission to empower the installer community. Cloover's vision is clear: to make installers the heroes of Europe's energy transition. That's why every product in the Cloover Energy Suite can be co-branded , enabling installation partners to build strong independent brands and recurring revenue, while Cloover provides cutting-edge technology, energy supply, and customer support in the background.

“Our mission is to support installers – not replace them,” says Jodok Betschart, co-founder and CEO of Cloover. “With Cloover Energy, we give our partners the tools to become energy leaders, build stronger businesses, and drive the clean energy revolution together.”

Cloover Energy – Now Available for All Partners. Cloover Energy is officially live and available to all installation partners throughout Germany. Initial reactions to the soft launch have been excellent. In addition to the integration with Cloover's financing solution and software, the very attractive terms are also a key factor: We are seeing conversion rates of over 90% with end customers, which our partners greatly appreciate.

Maziyar Khatabaksh, G&G International GmbH (Smart-Tec24): “Energy management and dynamic tariffs are the future. Cloover is our strong partner, and I greatly appreciate their technical expertise and the excellent personal collaboration with their team.”

Andreas Moser, MF Solar Premium: “There’s almost nothing worse than a stupid PV system, because it costs money. With Cloover, customers rely on intelligent solutions to lower electricity prices and, above all, increase their self-sufficiency. The AI charges your car in winter when there is little sun, and at night when the electricity price is negative and grid fees are reduced.”

The future of energy is here – and it is being shaped by installers.